We know that Samsung is the largest manufacturer in the world of smart phones, and Apple is number two. But, do you have any idea who is the third largest is?
¿Lenovo? ¿LG? Nokia nosing? ¿Sony? No, no, no and no. It is a Chinese company called Xiaomi.
If you´ve never heard of Xiaomi, you can soon do it.
Xiaomi raised 1,100 million dollars in funding from some of the most powerful players in the high tech industry. That gives the company a value of $ 45,000 million - larger than LG, Motorola and Sony together. Xiaomi is now the new world´s most valuable company, even more than Uber, Airbnb and Pinterest.
Xiaomi is also the smartphone maker´s fastest growing company. Its sales soared 211% to more than 17 million smartphones in the third quarter of 2014 - a little less than half the number of iPhones that Apple sold, according to IDC.
Xiaomi participation in the market more than doubled to just over 5%. A year ago, was only 2% of the market.
The smartphone maker in China rose so fast with that focused on China and some nearby high-growth countries. Xiaomi is now the number two brand smartphones in China (behind only Samsung), and recently began selling phones in Indonesia, Mexico, Russia, Thailand and Turkey.
Xiaomi arrived in growth markets by storm, offering super low price phones online sales only. The magnificent smartphone E4 company debuted in August, designed to be at home the iPhone killer. Its design almost exactly like the iPhone, helps.
The company has a unique business model: not even about making money with their phones $ 130, which sells at cost. Most of the proceeds from the sale of accessories and applications.
Xiaomi also has a knack for marketing, advertising campaigns have attracted a massive group of very loyal fans in China.
"We will strive to continually bring innovation to everyone, with a goal of producing high-quality, high-performance devices with great user experience," said Bin Lin, founder of Xiaomi, in a Facebook message Monday . "In January 2015, we will launch our next flagship device".
The big question for Xiaomi is whether it can grow beyond the countries where it already sells phones. For example, could Xiaomi shake the US smartphone market, which is dominated by Samsung and Apple?
Chinese manufacturers of smartphones have not exactly been welcome in the United States. None of the major national competitors Xiaomi -Lenovo, Yulong and Huawei- have made no progress in America.
For most of the past decade, Nokia was the world leader in sales of cell phones without a significant presence in the United States. LG, Sony and many others have found international success, but failed to gain traction on US soil.
Xiaomi has no plans to sell phones in the United States. But when that day comes, he will face his greatest challenge.
David Goldman , CNNMoney
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