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Atention: "Every time you see someone promises you will lose weight without exercise, you know that the only thing you lose is your money"
The Federal Trade Commission (FTC) reported that at least four manufacturers -LeanSpa fashion formulas, L´Occitane, HCG Diet Direct and have engaged in misleading sensationalist propaganda. Companies, meanwhile, agreed to pay a combined $ 30 million to settle the matter.
The fine is not much for a business that moves each year between 60,000 million and 70,000 million dollars in a country where two thirds of the population are obese or overweight.
The FTC not only expects to collect that money to reimburse consumers who bought the fraudulent products but also called on newspapers, magazines, television stations and other media that suppress false or misleading propaganda.
"Every time you see someone promises you will lose weight without exercise, you know that the only thing you lose is your money," said a statement from the FTC. "Weight loss requires wise choices about the food."
About 100 million people "dieters" in the United States, easy and miraculous formulas have become even more popular since the years of the Great Recession.
Total spending on EE diets. UU. stagnated during the crisis and, in fact, it has not grown much since. Total revenues of the companies diets rose about 1.2% in 2012 and 2.6% in 2013, according to research firm MarketData markets.
What has changed is that more people are turning to the "fashionable formula"-usually a hodgepodge, fruit, grain or seed exótica- systems use less structured and more costly diets, the results are tested as WeightWatchers.
Over a year ago it became fashionable to extract green coffee beans, hailed as a miracle supplement for weight loss.
The investigation of the American Chemical Society on chlorogenic acid, the main ingredient in supplements of green coffee beans that soon went on sale in the "health food stores" showed that not contribute to weight loss and instead can make fatty deposits build up in the liver.
Another recent example of how quickly the exotic products gain public attention, and pay millions of dollars to doctors and dietitians who are promoted on popular television programs is Garcinia cambogia.
The extract of this fruit from Southeast Asia is promoted as a quick fix for excess weight, with no clinical studies to prove, without much time to use to determine their effects on people with certain health conditions.
On the other hand still has little popularity that the universal formula for losing excess weight, and to maintain healthy, remains a varied and moderate diet, along with an appropriate level of physical exercise. Ie consumption and expenditure necessary than consumed.
"It´s easy to make the resolution to lose weight and keep it is difficult," said Jessica Rich, director of the Office of Consumer Protection at the FTC. "And the odds of success just sprinkle something in the food, running a creamy thighs or using a ´supplement´ are between few and none."
Currently the Food and Drug Administration (FDA) has given approval for only three compounds for weight loss, and these are suitable only for certain adults Belviq, Qsymia and Orilstat (sold without prescription under the name Alli) .
For Sensa is a powder which contains maltodextrin, tricalcium phosphate and siliceous as well as natural and artificial flavors, and that users spread on your meals.
The manufacturers claim in their propaganda that has been tested clinically an average weight loss of almost 14 pounds in six months, without dieting or exercise.
The FTC charged that Sensa Products, Inc. Sensa, Sensa´s chief executive, Adam Goldberg, and the creator of the formula, the doctor Alan Hirsch, making claims that are not supported by the evidence.
The FTC closed in December 2011 companies LeanSpa weight loss indicating that made false promises in its promotion of acai fruit and products for colon cleansing.
L´Occitane appeared on the market with a different approach: skin creams with names like Beautiful Shape and Almond Delight Almond Shaping the application, according to the propaganda, slim down the fats in about three inches in just four weeks.
HDG Diet Direct, meanwhile, sells a liquid form of chorionic gonadotropin produced by the human placenta, and as the propaganda has to be taken with a diet of less than 800 calories daily.
But "a very low calorie diet should only be used under proper medical supervision," the government notice.
In that warning the government argued that "HDG products sold without prescription have not proven to aid in weight loss and can be dangerous, even if administered according to the instructions.